Starting with the iPhone 15 Pro and Pro Max, Apple replaced the Ring/Silent switch on the top-left edge of the iPhone with the Action button, making the new button standard across the iPhone 16 and iPhone 17 lineups in subsequent years. The Action button is a dedicated hardware button you can configure to perform one of many different tasks. Although Apple prompts everyone setting up a new iPhone to configure the Action button, our experience is that many people haven’t integrated it into their everyday usage.
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When business slows down, it’s tempting to reduce IT spending. But that approach often backfires, creating bigger problems—and larger bills—down the road.
Beyond the productive work you accomplish on your Macs, your technology infrastructure enables you to communicate with clients, send invoices, manage schedules, and get paid. A downturn is precisely when you need those systems working reliably, not when you should neglect them.
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AI agents—software that can take actions on your behalf using artificial intelligence—are having a moment. The appeal is obvious: imagine a robot butler that triages your inbox, manages your calendar, and handles tedious tasks while you focus on more important work.
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